Investments are a potentially complicated matter for most people. However, we aim to simplify the process and talk to you in plain English about your investment requirements.

We will ascertain several key factors before advising you on an appropriate course of action: -

• How long are you prepared to invest your money for? Is there a need to have access to some or all of your money during the investment period?
• Are you looking to put aside a lump sum or to save regularly or a combination of the two?
• Are you investing the money for yourself or to benefit others e.g. children or grandchildren? If for others, what level of control do you wish to maintain over who benefits and when?
• How important is tax-efficiency on death (Inheritance Tax mitigation) as well as during your lifetime?
• Do you require a regular income from your investment or are you looking to invest for growth over the longer term?
• What is your attitude to risk? What level of risk are you comfortable taking in order to try and achieve your investment aims?
• What level of flexibility do you require in case your personal circumstances or objectives change?
• How closely do your existing investments match your current investment aims and objectives?

Once we have established your needs and attitude to risk, we can then use our expertise to design the appropriate solutions.

Range of expertise

Once we have assessed your investment needs, we can offer a wide range of solutions to you. We have expertise in the following areas: -

ISAs, Unit Trusts, Open Ended Investment Companies (OEICs), ISA transfers, PEP transfers, Investment Bonds, With Profits Bonds, Guaranteed Investment Bonds, Friendly Society Plans, Offshore Investment Bonds, Endowments, Purchased Life Annuities, Personal Pension Transfers (see Retirement Planning).

Why use County Financial?

We offer friendly, professional, expert advice and work with you to discuss your needs and most importantly, your views about the kind of investment risks you wish to expose your savings and capital to.

We work hard to make sure we understand what you are looking to achieve with your money, and also use plain English when discussing your investments.

We enjoy access to a professional team of researchers who analyse both the providers and the funds available on the market. In this way we can leave the research to the experts and then focus on what we do best.

Once we have developed a financial plan for you, we also offer a regular review of your portfolio of investments, usually on an annual basis. In this way, we can make sure your investments continue to reflect your requirements as your circumstances change over the longer term.

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